If you distribute an issue that contains placeholders, your mailing can automatically access them, populating the placeholders for you. 


Example:
The following example shows an issue that was created from a template that uses a 'Name' and 'Job Title' placeholder.

When the issue was created 'Jenny' was entered into the 'Name' field and 'Barista' was entered into the 'Job Title' field.

When a mailing is designed, these placeholders can be added which will automatically populate with the detail from the issue.

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