There are two ways to set a theme for an issue:
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Create new issue
When you create a new issue From Design you can choose from a selection of themes. Selecting an option from the Theme drop-down list will display a preview of how an issue will look with the theme applied.
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Issue design
When you are creating your issue in TigerDesigner the theme can be updated by selecting Document Tools followed by the Select Template Theme option.
Pre-designed publication styles are set up within the system which complements each theme.