Key Performance Indicators (KPIs) are parameters you can set to help gauge the success of your issue. KPIs can be set for pages and interactive modules. They are configured in the interactivity for the issue.
A KPI is specified as a percentage. At the reporting stage, PageTiger performs a calculation against the unique views for the element that has a KPI attached. It then indicates whether this KPI is being met or not and provides a percentage of the actual amount of readers that are viewing the element.
In the image above, the KPI for the the More Information module is set to 100%. This means that we are expecting 100% of our visitors to click on the module. The report shows that this KPI is not being met and that 20% of visitors are clicking on the module.