If you distribute a version that contains placeholders, your mailing can automatically access them, populating the placeholders for you. 

The following example shows a version that was created from a template that uses a 'Name' and 'Job Title' placeholder.

When the version was created 'Jenny' was entered into the 'Name' field and 'Barista' was entered into the 'Job Title' field.

When a mailing is designed, these placeholders can be added which will automatically populate with the detail from the version.

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